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Internet advertising revenue dropped 5% year over year in the first quarter to $5.5 billion from $5.8 billion, according to a report from the Interactive Advertising Bureau and consultants PricewaterhouseCoopers. Learn More About…
PHILADELPHIAInternet advertising revenue is down 5 percent. The decline in the first quarter of 2009 represents the first year-over-year decline in seven years as the recession takes its toll even on the hardiest of ad sectors. Learn More About…
Cambridge, Mass.-With marketing budgets tight because of the recession, interactive marketers are relying on tried-and-true tactics and shying away from committing dollars to emerging channels such as mobile and online video, according to a new Learn More About…
What happens when a b-to-b publishing company sets up a new portal encompassing industries represented by a dozen of its primary brands and runs it separately from those brands? PennWell Corp. is finding out with PennEnergy.com. Learn More About…
EDT I Web advertising continues to gain market share, as more advertisers move online to capture more eyeballs, according to a report from the Interactive Advertising Bureau and PriceWaterhouseCoopers LLP. Learn More About…
M.B. Christie, head of product management for the Financial Times’ FT.com in London, joined the organization about 2 years ago, after a stint as head of product development at Rightmove.co.uk, the U.K.’s largest property Web site. Learn More About…
We already knew the online ad industry was having a crappy year, but here it is in visual format. U.S. online ad revenue fell 5% year-over-year to $5.5 billion in Q1, (IAB) and PricewaterhouseCoopers. That’s the first year-over-year decline since 2002. Learn More About…
Dow Jones site gets new look, tools to serve visitors ‘maniacally focused on markets’ On May 12, Dow Jones & Co.’s MarketWatch.com unveiled its first significant overhaul in a decade. Learn More About…
In a shift, online ad spending dropped 5 percent in the first quarter to $5.5 billion, according to the Interactive Advertising Bureau. Learn More About…